FARMATODO

FARMATODO

App Redesign

FARMATODO

App Redesign

UX ARCHITECTURE, UX/ UI DESIGN, DESIGN SYSTEM

Redesigning the Farmatodo LATAM app to improve usability, visual hierarchy, and overall user experience for 20 M+ customers across Latin America.

Redesigning the Farmatodo LATAM app to improve usability, visual hierarchy, and overall user experience for 20 M+ customers across Latin America.

ProductCard
ProductCardSearch
Homepage
EDM
Gradient 5 - Green

— Farmatodo is not just an app

Farmatodo is one of Latin America’s largest pharmacy chains, serving over 20 million monthly users through its mobile app. Beyond prescriptions, the company offers a diverse range of categories that make it a one-stop destination for everyday essentials. The redesign aimed to modernize this experience, aligning usability and scalability with the company’s rapid regional growth and commitment to accessible, high-quality service.

— it is an ecosystem powering millions across Latin America.

The first phase focused on a complete redesign of the homepage architecture and layout. This included rebuilding the product card system- both on the homepage and within the Search tab- to establish a unified visual pattern that balanced information clarity with simplicity. The goal was to replace an inconsistent, overwhelming layout with a single card style that clearly surfaced key product details. The homepage UX was also restructured to introduce intuitive sections and subcategories, helping users navigate more seamlessly and enjoy a faster, more reliable ordering experience- essential to Farmatodo’s promise of quick delivery and everyday convenience.

Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple

—Design tokens established a shared visual language for typography, spacing, and elevation- creating the foundation for a cohesive, scalable system.

tap in

From the ground up

The redesign established a unified design system built from the ground up- redefining layouts, product cards, and component behaviors to ensure consistency across the app. Every element, from spacing tokens to visual hierarchy, was restructured to create a cohesive, scalable experience that supports Farmatodo’s growth and future updates.

Homepage Product Cards

Unified product card system for consistent hierarchy

Updated banner layout

Reduced banner dominance to surface relevant products faster

Refined navigation

Simplified tab structure improves one-hand reach

Improved search & product detail UX

Focused results layout highlights key info at a glance

—Search Tab · Product Cards

With the new design system, I redesigned the product cards within the search tab to create a visually cohesive layout adaptable to any product name or type. The new model introduced a unified visual pattern, integrating allergen and color-picker icons within the information area. This approach replaced the previous inconsistencies with a system that blends functional UX and refined UI- giving users all essential product details at a glance.

Phase 1 has been delivered and is currently in development- stay tuned.

Phase 1 established the foundation for a scalable and cohesive digital system. With the homepage and product card architecture rebuilt from the ground up, the redesign set a new standard for usability, clarity, and performance across the app. Future phases will expand this foundation to other key areas, continuing to enhance efficiency and strengthen Farmatodo’s user experience across Latin America.

ProductCard
ProductCardSearch
Homepage
EDM
Gradient 5 - Green
ProductCard
ProductCardSearch
Homepage
EDM
Gradient 5 - Green

— Farmatodo is not just an app

Farmatodo is one of Latin America’s largest pharmacy chains, serving over 20 million monthly users through its mobile app. Beyond prescriptions, the company offers a diverse range of categories that make it a one-stop destination for everyday essentials. The redesign aimed to modernize this experience, aligning usability and scalability with the company’s rapid regional growth and commitment to accessible, high-quality service.

— it is an ecosystem powering millions across Latin America.

The first phase focused on a complete redesign of the homepage architecture and layout. This included rebuilding the product card system—both on the homepage and within the Search tab—to establish a unified visual pattern that balanced information clarity with simplicity. The goal was to replace an inconsistent, overwhelming layout with a single card style that clearly surfaced key product details. The homepage UX was also restructured to introduce intuitive sections and subcategories, helping users navigate more seamlessly and enjoy a faster, more reliable ordering experience- essential to Farmatodo’s promise of quick delivery and everyday convenience.

Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple

—Design tokens established a shared visual language for typography, spacing, and elevation- creating the foundation for a cohesive, scalable system.

— Farmatodo is not just an app

Farmatodo is one of Latin America’s largest pharmacy chains, serving over 20 million monthly users through its mobile app. Beyond prescriptions, the company offers a diverse range of categories that make it a one-stop destination for everyday essentials. The redesign aimed to modernize this experience, aligning usability and scalability with the company’s rapid regional growth and commitment to accessible, high-quality service.

— it is an ecosystem powering millions across Latin America.

The first phase focused on a complete redesign of the homepage architecture and layout. This included rebuilding the product card system- both on the homepage and within the Search tab- to establish a unified visual pattern that balanced information clarity with simplicity. The goal was to replace an inconsistent, overwhelming layout with a single card style that clearly surfaced key product details. The homepage UX was also restructured to introduce intuitive sections and subcategories, helping users navigate more seamlessly and enjoy a faster, more reliable ordering experience- essential to Farmatodo’s promise of quick delivery and everyday convenience.

Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple

—Design tokens established a shared visual language for typography, spacing, and elevation- creating the foundation for a cohesive, scalable system.

From the ground up

The redesign established a unified design system built from the ground up- redefining layouts, product cards, and component behaviors to ensure consistency across the app. Every element, from spacing tokens to visual hierarchy, was restructured to create a cohesive, scalable experience that supports Farmatodo’s growth and future updates.

Homepage Product Cards

Unified product card system for consistent hierarchy

Updated banner layout

Reduced banner dominance to surface relevant products faster

Refined navigation

Simplified tab structure improves one-hand reach

Improved search & product detail UX

Focused results layout highlights key info at a glance

— Search Tab · Product Cards

With the new design system, I redesigned the product cards within the search tab to create a visually cohesive layout adaptable to any product name or type. The new model introduced a unified visual pattern, integrating allergen and color-picker icons within the information area. This approach replaced the previous inconsistencies with a system that blends functional UX and refined UI- giving users all essential product details at a glance.

Phase 1 established the foundation for a scalable and cohesive digital system. With the homepage and product card architecture rebuilt from the ground up, the redesign set a new standard for usability, clarity, and performance across the app. Future phases will expand this foundation to other key areas, continuing to enhance efficiency and strengthen Farmatodo’s user experience across Latin America.

Phase 1 has been delivered and is currently in development- stay tuned.

— Search Tab · Product Cards

With the new design system, I redesigned the product cards within the search tab to create a visually cohesive layout adaptable to any product name or type. The new model introduced a unified visual pattern, integrating allergen and color-picker icons within the information area. This approach replaced the previous inconsistencies with a system that blends functional UX and refined UI- giving users all essential product details at a glance.

Phase 1 established the foundation for a scalable and cohesive digital system. With the homepage and product card architecture rebuilt from the ground up, the redesign set a new standard for usability, clarity, and performance across the app. Future phases will expand this foundation to other key areas, continuing to enhance efficiency and strengthen Farmatodo’s user experience across Latin America.

Phase 1 has been delivered and is currently in development- stay tuned.

UX ARCHITECTURE, UX/ UI DESIGN, DESIGN SYSTEM

Redesigning the Farmatodo LATAM app to improve usability, visual hierarchy, and overall user experience for 20 M+ customers across Latin America.

New York, NY

Product Designer

valentina gilly.

@ 2025 Valentina Gilly.

All rights reserved.

New York, NY

Product Designer

valentina gilly.

@ 2025 Valentina Gilly.

All rights reserved.

New York, NY

Product Designer

valentina gilly.

@ 2025 Valentina Gilly.

All rights reserved.