Dufi is a Mexico-based service marketplace designed to connect users with trusted professionals. The project focused on transforming Dufi’s existing brand identity into a cohesive, functional UI system while improving the overall user experience.

The original onboarding and core flows felt generic and lacked personality, closely resembling other service-based platforms. The goal was to move beyond a standard onboarding experience and create a more engaging, authentic product that reflected Dufi’s values of trust, simplicity, and opportunity - while also restructuring the UX to support clarity and ease of use.